I work for a company that has been one of the beneficiaries of the whole big data buzz, so why should I be writing an anti-big data buzz blog post. Correct? Well, maybe I’m old fashioned and not a make-a-quick-buck guy or because I believe my clients trust me to advise them right. So when I read this blog-post by a self-proclaimed “Middle East big data influencer and public speaker”, I thought it’s about time I put my USD 0.02 on the topic, break through the hype and give a few reality bytes!
The tough part is the big data business case
This so called “Middle East big data expert”’s blog and linkedin profile said he helped companies in vendor neutral big data technology selection. I’m sorry, but selecting the technology for big data analytics is the easy part, the challenge is in building the right big data business cases for procuring the technology. Here’s an example. Someone right here in the UAE, had been collecting certain data points for nearly 10 years. For various reasons, govt policy decisions were being taken on reports of these data points done on a monthly basis (data points aggregated). We showed them how easy it was to get everything into a near real time scenario with blinking screens and analysis happening in sub seconds. They were thrilled. However, once they were out of that orgasmic high of seeing the technology in action, reality kicked in. “What profound and incrementally improved decision can I take with all this “big data” output at my fingertips?”, That was an tough moment to cross, because no one really knew the answer, as it had never been done before. A world where all that high velocity/ volume/ variable data had been digested and presented to the decision makers in split seconds never existed before, so no one knew what could be the possibilities. They eventually figured it out, but took much longer than it took for them to take a liking towards their preferred technology vendor for the same
Not everyone has a big data problem:
Am sorry, Mrs or Mr CIO, but just because you’ve deployed a CRM system and have an online customer/citizen transaction system, you’re not yet in Big data la la land. My point is that you don’t need to go hunting around for data in your company, just because it’s a fashionable thing. Is big data, a problem that you even want to entertain technology companies to come and give you stories about? I could suggest so many things to focus on (I seriously think OLAP driven BI is starting to look like a Plastic surgery gone all wrong in front of in-memory data visualization, so maybe that’s something to look at) before you turn your attention to #hadoop and #bigdataanalytics and #highperformanceanalytics. However, if you’re an electricity company which has already rolled out 2 million smart meters giving you 5 minute interval readings (that’s about 20 odd vaiables hurtling into a very expensive database) every day and you’ve been paying a database company top dollar to store that data and not use it, you badly need to figure out that #hadoop is not an elephant species. If you’re a government that gave out 5 million health bands to potential diabetic citizens of your country and capture 5 minute interval data points on a cloud and monitor them, you need to talk to be talking to an #advancedanalytics technology company. On a side note neither the electricity company nor the health ministry exist in the entire middle east (caveat: right now) exist
Help me hire some Big Data Scientists
Once you’ve justified my earlier two points of having a strong business case to exploit your big data, it’s important to turn your attention on hiring the right talent. Every time I’m asked this question “help me hire a few big data scientists, data stewards and data plumbers, we’re seriously planning on setting up a big data analytics lab”, I have to struggle to get my jaw from scraping mud off my shoes”. If you have been tasked with setting up an analytics center of excellence around big data in the Middle East from scratch, Its not an easy one (and worse hiring our Middle East big data influencer and public speaker on a consulting assignment to help you out is not going to help). The list of good data scientists would be so small, I bet I could memorize all the names in it and getting a western expat data scientist to relocate requires you to be doing something really fancy to pull him in or a ridiculous pay package. The eastern expat (i.e India) quality is so suspect that its best to just dump a large portion of the CVs that come through (can’t blame the kids who get conned into taking courses from websites like http://www.bigdatatraining.in/ which offer big data training in 5 days to help you become a big data associate with 100% satisfaction guaranteed (grinning).
Don’t get me wrong, I am not saying “big” is not beautiful here. I’m merely asking you not to get carried away by a pretty cover so many people seem to be touting around “big data” nowadays AND stop believing everything you read on the internet.
(All views are personal)







